Facebook shuts down Hobbi, its experimental app for documenting personal projects – TechCrunch

Facebook’s not too long ago launched app, Hobbi, an experiment in short-form content material creation round private initiatives, hobbies, and different Pinterest-y content material, is already shutting down. The app first arrived on iOS in February as one in all now a number of launches from Facebook’s inside R&D group, the NPE Team.

Hobbi customers have now been notified by the use of push notification that the app is shutting down on July 10, 2020. The app permits customers to export their knowledge from its settings.

In the few months it’s been dwell on the U.S. App Store, Hobbi solely gained 7,000 downloads, based on estimates from Sensor Tower. Apptopia additionally reported the app had underneath 10Ok downloads and noticed minimal positive factors throughout May and June.

Though Hobbi clearly took cues from Pinterest, it was not designed to be a pinboard of inspirational concepts. Instead, Hobbi customers would set up images of their initiatives — like gardening, cooking, arts & crafts, décor, and extra — in a visible diary of types. The objective was to {photograph} the challenge’s progress over time, including textual content to explain the steps, as wanted.

The finish outcome can be a spotlight reel of all these steps that could possibly be revealed externally when the challenge was accomplished.

But Hobbi was a reasonably naked bones app. There was nothing else to do however doc your personal initiatives. You couldn’t browse and watch initiatives different customers had created, past a number of samples, nor might you observe high customers throughout the service. And even the instruments for documentation have been underdeveloped. Beyond a particular “Notes” area for writing down a challenge’s steps, the app expertise felt like a watered-down model of Stories.

Image Credits: Hobbi

Facebook wasn’t alone in pursuing the potential of short-form inventive content material. Google’s inside R&D group, Area 120, additionally revealed its personal experiment on this space with the video app Tangi. And Pinterest was not too long ago spotted testing a new version of Story Pins, that might enable customers to showcase DIY and inventive content material in an identical approach.

It’s not shocking to see Hobbi wind down so rapidly, given its lack of traction. Facebook already said its NPE Team experiments would contain apps that modified very quickly and would shut down if shoppers didn’t discover them helpful.

In addition to Hobbi, the NPE Team has launched quite a few apps since final summer season, together with meme creator Whale, conversational app Bump, music app Aux, {couples} app Tuned, Apple Watch app Kit, audio calling app CatchUp, collaborative music app Collab, dwell occasion companion Venue, and predictions app Forecast. Before Hobbi, the one one to have shut down was Bump. (Some usually are not dwell within the U.S., both.)

Of course, Facebook could not intend to make use of these experiments to create a set of fully new social apps constructed from the ground-up. Instead, it’s probably seeking to accumulate knowledge about what options resonate with customers and the way totally different creation instruments are used. This is knowledge that may inform Facebook’s growth of options for its important set of apps, like Facebook, Messenger, WhatsApp and Instagram.

We’ve reached out to Facebook for remark however one had not been supplied on the time of publication.


What do you think?