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How a WNBA Hoodie Became the Hottest Garm in the Bubble

“That’s our sisterhood,” Devin Booker advised GQ. “Ever since I’ve been in Phoenix I’ve made it a point to support the [Phoenix] Mercury players and support the WNBA as a whole. A lot of the things they do go unrecognized and they need the treatment they deserve. I’m inspired by them, which made it easy to wear the hoodie and give them the support they deserve.”

The big sweatshirt moment is the result of a massive coordinated attack by ESPN and the WNBA. ESPN sent more than 50 hoodies to celebrities “with customized elements,” according to a rep with the network. The NBA bubble alone received over 140, which were passed out among the teams. The result? Almost 200 combined athletes and celebrities ended up posting themselves in the hoodie. The real big payoff came in the form of a different number: the season’s first game between the Los Angeles Sparks and Phoenix Mercury was the most-watched WNBA opener since 2012. Overall, viewership on opening weekend was up 63% compared to the average game in the 2019 season. 

Devin Booker

David Sherman / Getty Images

Jayson Tatum

David Sherman

NBA gamers weren’t the one ones piling help onto the WNBA, both. Lil Wayne, New Orleans Saints’ wide receiver Michael Thomas, and rising tennis star Naomi Osaka all posted images of themselves within the WNBA hoodie, too. The new photographs is available in on a wave of widespread help for the long-underappreciated WNBA. Long earlier than the crush of orange hoodies over the weekend, NBA gamers have advocated for the WNBA in several methods. LeBron James has worn gear supporting the Las Vegas Aces earlier than. Kobe Bryant was one of the league’s biggest cheerleaders. In the previous Kyrie Irving has pushed Nike to provide WNBA gamers first entry to his signature footwear, and simply yesterday donated $1.5 million to cowl the salaries of the women sitting out this season.

Celebrating the beginning of the WNBA season is pure for the NBA gamers, who, in any case, are hoops followers identical to the remainder of us. After months with out sports activities, who wouldn’t be excited in regards to the begin of the WNBA season? As Tucker put it in an Instagram caption, “Basketball is back!”

P.J. Tucker

Joe Murphy / Getty Images


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